Email: gordon@godoltd.co.uk Telephone: 07947 846 657
Including (really) but not limited to:
An inventive and articulate approach to business plan creation, including précis summary documentation, which can be applied equally well both for internal use and external communication.
Each of the business plans also includes a comprehensive 'Action Board' to underpin successful implementation.
What you might expect
Clear and expansive insight into the brand architecture and application within your business.
The clarity of the thinking and understanding provides a robust platform for the effective shaping of internal and external communication, business progression, relationship management and marketing action plans.
What you might expect
An open-frame critique against a clearly defined target area, and with a series of Insights, Conclusions & Recommendations.
Time restricted, usually 2 days, and typically applied for any of business break-through thinking, mid-plan reviews, problem solving, agent provocateur role or as a platform into Think-Shops.
An in-house software programme which aims to create a rational understanding of behaviour within business - and is premised upon the key concept that an organisation has an organic personality, not just the sum of its parts.
This programme can be applied at any operating level within the organisation, from the smallest teams to a group-wide understanding - and is used to model and streamline behaviour and communication within the organisation, alongside the use of comparative applications (for further information see www.pureinvention.co.uk)
An in-house software programme which aims to create an understanding of personal motivation and behaviour of an individual.
The programme has identified a 'periodic table' of 90 character types, with each character sharing more or less traits with other 'elements' within the groupings.
Typical applications include self-awareness and personal development, line management and comparative assessment (for further information see www.pureinvention.co.uk)
A bespoke analytical tool which seeks to provide a detailed knowledge and learning of an organisations 'representation' system.
The tool can be applied to any company size and is typically applied across 3 to 5 layers of understanding - the most common form is a language and related company-specific definition model with a semiotic version equally applicable.
The analysis is used to underpin language patterns, copy-writing and exploration of how a business can routinely and accurately represents itself.
What you might expect
The Lighthouse 360-series is an Excel-based quick-turnaround review system designed to enhance and give immediate graphic feedback for small teams operating within business.
The Master Sheet also incorporates simple to operate administration functionality controls all spreadsheets and includes options to manage named inputs, control and edit questions and the capacity to vary the level of personal awareness weightings in the 360 review (for further information see www.pureinvention.co.uk)
The capacity to test the mood and emotion of your team, department or business.
Using output graphics specific to the client's requirement a series of communication pieces are generated for both internal and external application.
What you might expect
A focussed delivery method for the determination and aggregation of key inputs into an overall business purpose.
This time limited tool is used commonly used for the resolution of conflicting strategic interpretations and is centred upon the notion that modest changes to the observation point can dramatically impact the sense of business perspective.
An insights tool to assess the level and nature of individual-to-company, individual-to-insividual and individual-to-team relationships, commonly used in conjunction withe HD-ID platform.
As with the Objective Parallax - this is a focussed tool, often delivered through workshops, which seeks to explore and then communicate the means and mode of relationships and behaviours within an organisation.
A brick-by-brick determination of client brand.
Using a composite of several tools, and working with a mix of different stakeholders & audiences the creation of a true-to-life business brand which allows the full exploration of an organisations personality.
An investigative process to understand the impact and performance of a working or proposed brand.
A focussed tool, employed by clients often as a 'third-party' examination of current or potential positioning, invariably in conjunction with a current marketing support team. The nature of the work is to craft a series of Insights, Conclusions & Recommendations which the client can migrate into strategic positioning, marketing, operations & communications.
An investigative process, regularly used in conjunction with Brand Creation and Brand Critique, to examine the lag-differntial between stated brand behaviour and current brand behaviour.
This tool demands high levels of interaction and is invariably delivered through a workshop based approach.
A learning technique dedicated to a small group of key individuals within an organisation.
Using a 'chase and find' approach the technique allows clients to fully examine those elements of their business weather which they can make, follow or watch.
A crafted sequence of '5 year counting backwards' scenario planning.
A tool, often used to test a business strategy hypothesis, about the direction and nature of an organisation within an agreed time-frame. An interactive approach is commonly adopted and the process itself allows for both consensus build and critical-analysis.
A neat and useful twist on the original, used for strategic learning, operational control, tactical thinking and problem solving.
A two-tier methodology of delivering operating context and subsequently business specific conditions. Using an in-house technique of 'energy analysis' a series of actions are delivered which aim to resolve any of the identified starting themes.
What you might expect
Adopts and intuitive 'hit-and-run' approach to brand development.
Often used as a primer for scoping potential of a business to determine longer-term approach - involves using a particular data-elicitation approach to gain client and brand learning.
A consensus method for both data-mining and problem solving.
Premised upon an opening piece of 'speak and listen' the workshops flow into a cascading series of information assimilation, testing, refining and conclusions.
A single suite of contingent statements which succinctly expresses the reach and breadth go any organisation.
The purpose of the GoDo Value Proposition is to provide a common and simple to understand backbone of business purpose, direction and impact.
What you might expect